CAMP AGUINALDO, Quezon City — The Armed Forces of the Philippines (AFP) officially partnered with local creative brand Linya-Linya as part of its AFP Communication Plan Mulat campaign, aimed at strengthening public awareness and national consciousness on the West Philippine Sea (WPS).

 

The Declaration of Cooperation was signed on 24 July during the Civil-Military Operations (CMO) Coordinating Conference by AFP Chief of Staff General Romeo S Brawner Jr. and Mr. Ali Sangalang, Founder and Creative Director of Linya-Linya.

 

“This partnership with Linya-Linya is part of our efforts to maximize the possibilities of the cognitive domain—using creativity, culture, and communication to build national unity and social cohesion,” General Brawner emphasized.

 

The collaboration, under the banner Linya-Linya x West Philippine Sea, aims to raise awareness and spark dialogue on the importance of defending Philippine sovereignty. With its bold print, 'KARAPAT-DAGAT IPAGLABAN,' this statement t-shirt is more than just apparel—it’s a powerful symbol of our stand and unwavering patriotism. Proceeds from the campaign will go to supporting Filipino troops, fisherfolk, and local communities in the WPS.

 

This partnership underscores the AFP’s efforts to connect with the Filipino people beyond traditional platforms, amplifying voices that stand for truth, patriotism, and sovereignty.

 

Photo by PFC Carmelotes PN(M) / PAOAFP